Creative Critical Reflection Questions

 How does your product use or challenge conventions AND  how does it represent social groups or issues? 

My product uses conventions by taking place in an area where people can typically be seen exercising. It also has a prominent theme in other sports drink commercials, which is exercising and getting in shape. Also my commercial has good lighting which is very prominent in sports drink commercials. My project represents social groups or issues since we are advertising a sport drink, this could be representing athletes. Also this could represent people who would like to exercise more often, because they might look at the commercial and drink Gatorade when they start exercising my consistently. 

How does your product engage with audiences AND how would it be distributed as a real media text?

My product engages with audiences by talking about a product that is typically used in sports. The product engages with audiences because those who are athletes who play sports, or just exercise consistently use this product. Therefore, my product engages with people who drink Gatorade or other sports drinks after they play their sport or exercise. My product could be distributed as a real media text by being posted on a free platform like YouTube. Also my product could be distributed by being on television as a commercial in between sports competitions.

How did your production skills develop throughout this project?

My production skills developed a lot throughout the whole commercial making process, in ways I would have never thought. I learned what a storyboard was, and how to do it, which was a completely new process to me. I also learned how to film a real commercial with different angles and shots, which was a very new process to me, since I've never filmed before. I developed my skills in editing during this experience, since I had a lot of problems in that area. I never knew how to add music to my scenes, therefore adding music to my commercial took a long time and was very challenging. I also learned what it took to direct, and how to explain in detail what I want to be done in a scene. 

How did you integrate technologies - software, hardware, and online - in this project?

I used multiple forms of technology during the whole process of creating the commercial. I used my phone to film all of the scenes in the commercial. I also used my computer to dump all of the film onto iMovie to edit all of the scenes together. I also used my computer to upload my commercial onto YouTube to turn it in.