Research Blog: Commercial Conventions

 For this assignment on filming a commercial, I have decided to film a commercial on Gatorade. These commercials typically include someone doing strenuous work, like a physical activity (running, playing a sport, ect.) These commercials also includes an athlete being shown drinking the Gatorade after completing the strenuous work. In these commercials the athlete could be shown wearing costumes like shorts, sports bra, tank tops, and other athletic clothing to convey the message that the athlete completing hard and strenuous work. Props in these types of commercials typically include weights, jump rope, items needed to play a sport, and Gatorade branded items. In these commercials the athletes typically look very tired and sweaty, either through out the commercial or towards the end. The sweat signifies that they were completing a very hard work out, in which then the athlete is shown drinking Gatorade and then feels refreshed and energized. These commercials are mainly targeted towards other athletes, however they do promote to people other than athletes to be active, and when being active to drink Gatorade. When Gatorade films these commercials they film it at an angle to show the sweat of the actor, and to show the actor working out. Also the commercials always films the Gatorade branded item in the most clear shot possible, therefore making sure the audience knows that this is a Gatorade commercial, and to convince them to buy their product. Gatorade also changes their slogan every year for their commercials, which makes their commercials feel new and fresh, therefore bringing in an audience to watch their commercials. Also these commercials usually feature some sort of well known athlete in their commercials to persuade the audience to by their product and show that the best athletes drink Gatorade. However, Gatorade also has commercials where they feature normal people working out or playing a sport to be personable to normal people, therefore convincing them to not only buy their product but become active. Something to note about Gatorade commercials is that they don't have one distinct setting for all of their commercials, they usually vary in each commercial. Some setting that have been used for Gatorade commercials is either a gym, outside on a track, or maybe in a basketball court. The actors in each of these commercials are always doing something active, which always stays consistent throughout all of their commercials. In these commercials the actor seems to be motivated to workout or get better within their sport, and then drink Gatorade which motivates them even more. These commercials usually are very consistent with their conventions overall. The only thing that usually changes within these Gatorade commercials are the settings and the slogan they say, if they say one at all. Gatorade is a very well known company and knows how to capture an audience with their commercials and conventions within them, therefore making them a very well known and good brand.